These days, almost everything is going digital – from billboards and shopping center signs to restaurant menus. It’s not just because businesses want to be hip and modern; it’s because they can display multiple messages in spaces that used to be designed for only a single message.
If you own a business in Arizona, Creative Sound and Integration can help you with all of your digital signage needs – both inside and outside of your establishment.
Having trouble thinking of ways digital signage will enhance your business? This article will get some ideas stirring. And once you have some concrete (or even rough) ideas in mind, Creative Sound can help make your vision a reality!
Digital Signage Ideas
Indoor digital signage for business messages, as installed by Creative Sound and Integration.
With digital signage, you have more flexibility than ever to display messages inside and outside of the office – and to make changes on the fly. For example, restaurants can update their current menu as the day progresses, moving from breakfast to lunch to dinner.
If you’re not a restaurant business, you can use digital displays to showcase some of your company’s latest work, and you can show multiple ads and images without having to print out any of them. Best of all, you’re not relegated to still graphics, either. If you want to throw a video in the mix, digital signage gives you that capability.
Do you have a lobby or waiting room? A digital display will allow you to strategically communicate important messages to anybody waiting in this area. This is a prime opportunity to show off your company’s work, including its graphic design expertise.
For retailers, digital signage can decrease the perceived waiting time at checkout by as much as 35 percent, according to Lavi Industries. You can leverage this platform to drive impulse buys and promote specific products, as well.
With digital signage, you can also display your company’s logo brightly and boldly, along with other important messages, behind the receptionist’s desk for everybody who walks through the front door – clients, potential clients, employees, job applicants and more.
Behind the scenes, possibly in the break room, you can display various messages and reminders to employees, replacing the need for an old-school bulletin board.
No Need for Sign Flippers
Digital signage all but eliminates the need to send sign spinners and flippers to the corner to try to draw consumers to your storefront. You can catch drivers’ eyes with a strategic message or a colorful graphic displayed beautifully on a digital screen near the street. The digital format gives you the ability to display more than one message, as well.
Furthermore, if any of the messages are outdated or contain an error, you can quickly make updates with a computer and a content management system (CMS) that communicates with the digital board.
And since the outdoor board is digital, you won’t have to send an employee (or pay a separate individual) to tediously update your message letter by letter each day. Your messages go up instantly.
If you’re keeping count, an outdoor digital display reduces the need for two types of jobs: the sign flippers and those who change out the “marquee letters” that show a custom message from your company.
Benefits of Digital Signage Design and Integration
Although we may reiterate a few of the previous points, we wanted to put all of the advantages of business digital signage into one, easy-to-read list. The list could go on and on, but here are a few of the leading benefits of digital signage:
- Attention grabbing
- Increases awareness of your brand or certain products/promotions
- Video support
- Easier and faster to update
- More interactive and dynamic than printed signs
- Less intrusive than having a salesperson relay the same message
- Targeted, up-to-the-minute messages
- Inexpensive to maintain
- Cuts out printing costs
Digital Signage Saves Costs
Other than the up-front costs of setting up your digital displays and the software that connects to them, the ongoing expenses are minimal. You’ll save so much on printing costs, with the added benefit of wasting less paper in the process. Anytime you roll out a new campaign, you will be able to market it inside and outside the office instantly, and your need to print anything related to the campaign will be reduced or eliminated.
And think about all of the costs associated with updating printed collateral that either is outdated or error-laden. If these messages were digital, you can put the new or corrected version up within seconds – without having to print the new iteration.
And finally, digital signage can reduce the amount you need to spend on ad placements, such as those for television, magazines, the internet, radio, etc.
You may not be able to cut out those types of campaigns altogether, but you should find that implementing digital signage around and outside of the workplace will decrease how much you need to spend on external ads.
Get Your Arizona Business Equipped with Digital Signage
Creative Sound and Integration can set you up with digital signage throughout your workplace and outside of the establishment. For whatever scope you have in mind, our technicians can advise on your best options and then professionally install all equipment and software.
We even have interior design consultants who help us look at the bigger picture, aesthetically, before we install any new equipment.
In many cases, we will install high-def TVs to show your digital messages, but we can install other kinds of displays for different needs. Our team excels in hiding all wires and making everything connect to one centralized system. Our technicians can also train you and your employees on all of the capabilities of your digital signage system, and we offer 24/7 technical support.
To inquire about digital signage and any of our other commercial audio/video services, please contact us anytime.
